Gourmet Game Changer #32 Tracy Ryder and Carole Topalian

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In early 2002, Tracey Rider and Carole Topalian left their graphics design firm and started Edible Ojai. It is a magazine that focused on Local foods in Ventura County California.

The basic idea is a franchise of the magazine. Today Edible communities features over 40 titles from San Francisco to Shasta Butte. They add 10 new regions each year.

If you are looking to get into this magazine franchise its going to cost you $90,000.00 up front and the rest will be financed for the next five years.
If you are a licensee, you also agree to publish four times a year and give back about 5% of your advertising dollar.
Not to shabby for Edible Communities, because they became profitable in 2006-2007 reaching the 1 million mark.

I will be doing their recipe for egg cream.

I am not sure why they call it egg cream, it doesn’t even have eggs in it.
You Bet Egg Cream
1/4 cup You Bet Chocolate syrup
(I used Hershey)
1/4 cup milk
Seltzer water
Directions
Spoon 1 inch of Hershey syrup in a tall glass (about 8 oz) add 1 inch of whole milk. Pour in the seltzer water to just below the top. Stir gently and serve.
The following bloggers are also featuring recipes from Tracey Rider and Carole Topalian. Please pay them a visit and see what they have to bring to the table.
Val – More Than Burnt Toast, Taryn – Have Kitchen Will Feed, Susan - The Spice Garden, Heather - girlichef, Miranda – Mangoes and Chutney, Jeanette – Healthy Living
Mary – One Perfect Bite, Kathleen - Bake Away with Me, Sue – The View from Great Island Barbara – Movable Feasts , Linda A - There and Back Again, Nancy – Picadillo
Mireya – My Healthy Eating Habits, Annie – Most Lovely Things, Claudia – Journey of an Italian Cook, Alyce – More Time at the Table

Please join us next week when we feature Christopher Hirsheimer and Melissa Hamilton.

Peace be with you,
Veronica
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12 Responses to “Gourmet Game Changer #32 Tracy Ryder and Carole Topalian”

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    1
    bellini — January 27, 2012 at 1:49 pm

    Delicious!!!

    Reply

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    Sue/the view from great island — January 27, 2012 at 3:02 pm

    I actually fantasized for a brief moment about starting up one of these magazines! Your egg cream looks really tasty, I don’t think I’ve ever had one.

    Reply

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    Peggy — January 27, 2012 at 5:06 pm

    Sounds pretty darn delicious to me!

    Reply

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    Heather @girlichef.com — January 27, 2012 at 8:45 pm

    Simple and delicious…love it!

    Reply

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    Eliotseats — January 27, 2012 at 10:58 pm

    I love to pick up Edible magazines when we travel! I think they are genius!

    Reply

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    Linda A. Thompson Ditch — January 28, 2012 at 2:06 am

    Mmmmm, looks wonderful! Egg creams were popular in NYC in the 1930s, and they got the name because of the foamy froth on top that looks like beaten egg white. (According to the Food Lover’s Companion.)

    Reply

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    Claudia — January 28, 2012 at 2:46 am

    I grew up with egg creams. Miss them. And here they are – just as good as I remember. Lovely!

    Reply

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    Lizzy — January 28, 2012 at 2:20 pm

    Mmmmm….looks yummy! And no eggs in it are a plus :)

    Reply

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    Jeanette — January 28, 2012 at 7:00 pm

    I’ve always wondered why this is called an egg cream too – looks refreshing!

    Reply

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    Alyce — January 28, 2012 at 11:06 pm

    Sounds like a perfect summer treat for the kiddoes–or us! The egg cream (a New York invention) has a great history. Check it out at whatscookingamerica.net!!

    Reply

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    The Café Sucré Farine — January 29, 2012 at 3:16 am

    What a fun, delicious looking drink!

    Reply

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    Mireya @myhealthyeatinghabits — January 31, 2012 at 2:54 am

    Hi Veronica,
    Boy this brings back memories. In my teens I used to work at a Swensen’s Ice Cream shop and we made chocolate sodas. When got older and made them for myself, I left out the soda and replace it with coffee. That was long before frapccinos came along. Tasty good.

    Reply

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